Case study
Transforming map showcase into a decision-making tool
- My role
- Product Designer · UX strategy
- team
- Agency-side, Agile Product Team (3 engineers, QA, PO)
- disciplines
- Task analysis, Information architecture
- Impact
- −40% styles. Higher-intent conversion. Fewer misinformed sign-ups.
The challenge
The platform's map catalogue was a high-traffic touch point, but it lacked a clear strategy. Users often signed up for the wrong tools or failed to find what they needed.
Strategy
Guide users toward the right map styles for their specific use cases, ensuring they entered the product with clear expectations.
The process
Strategy
Narrowing the focus to "ready-to-use" map styles and aligning every visual element with a specific user use-case.
Step 1 of 9
Impact
−40%
styles removed from the catalogue
Higher intent
Fewer misinformed sign-ups.
Things I’d do differently today
- ...
Write when the structure is the problem.
Markets, constraints, and systems that no longer explain themselves.